Leadership: How upper management leads the organization, and how the organization leads within the community.
Strategic Planning: How the organization establishes and plans to implement strategic directions.
Customer and market focus: How the organization builds and maintains strong, lasting relationships with customers.
Measurement, analysis and knowledge management: How the organization uses data to support key processes and manage performance.
Human resource focus: How the organization empowers and involves its workforce.
Process management: How the organization designs, manages and improves key processes.
Business/organizational performance results: How the organization performs in terms of customer satisfaction, finances, human resources, supplier and partner performance, operations, governance and social responsibility, and how the organization compares to its competitors